In our continuous quest to raise the bar on enriching customer engagement and experiences, it was imperative to consolidate, structure and segment all our customer data. With data residing in siloes, delivering individualised customer experiences based on real time behaviour was a big challenge.
The Resulticks CDP has empowered us in a big way – whether it be in picking up customer signals in real time, understanding our audiences better, enabling us to create sharper defined customer cohorts, focused targeting, reducing cost of marketing communication, increasing response rates, all eventually leading to higher ROI. By consolidating over 60 Mn audience profiles with 1500+ attributes into a single Customer Information Hub, we now have a true 360-degree view of the customer.
By significantly reducing the time taken for segmentation process from a day long activity to a matter of just few minutes and getting reports within hours of initiating the campaign, the Resulticks platform has made our marketing engine more efficient in the sense that it helps us deliver campaigns that are clearly attributable and contributes meaningfully to top line growth, more brand love and affinity.
It’s been 3 years since Resulticks has partnered with us and both our teams continue to push the envelope in what we are set out to achieve.
HDFC Bank
Ravi Santhanam
Chief Marketing OfficerIn our continuous quest to raise the bar on enriching customer engagement and experiences, it was imperative to consolidate, structure and segment all our customer data. With data residing in siloes, delivering individualised customer experiences based on real time behaviour was a big challenge.
The Resulticks CDP has empowered us in a big way – whether it be in picking up customer signals in real time, understanding our audiences better, enabling us to create sharper defined customer cohorts, focused targeting, reducing cost of marketing communication, increasing response rates, all eventually leading to higher ROI. By consolidating over 60 Mn audience profiles with 1500+ attributes into a single Customer Information Hub, we now have a true 360-degree view of the customer.
By significantly reducing the time taken for segmentation process from a day long activity to a matter of just few minutes and getting reports within hours of initiating the campaign, the Resulticks platform has made our marketing engine more efficient in the sense that it helps us deliver campaigns that are clearly attributable and contributes meaningfully to top line growth, more brand love and affinity.
It’s been 3 years since Resulticks has partnered with us and both our teams continue to push the envelope in what we are set out to achieve.