Traditionally, offline retail has been the backbone of our business. With digital innovations disrupting the industry and a growing customer base preferring online shopping, we wanted a solution that would enable us to engage with our customers seamlessly, across various digital communication channels, for growing ‘Like-to-like’ business and acquiring new customers. We found the Resulticks’ CDP and campaign automation capabilities the best positioned to meet our objectives.
As we are a multi-brand Company, managing 15+ brands through Resulticks’ multi-hierarchy account structure, enables us to get a universal view of all our customers and campaigns at an organization level.
Not just that, the platform’s analytical capabilities help us drill down to each brand level campaign details for ROI measurement.
Aditya Birla Fashion and Retail Limited
Praveen Shrikhande
Chief Digital and Information OfficerTraditionally, offline retail has been the backbone of our business. With digital innovations disrupting the industry and a growing customer base preferring online shopping, we wanted a solution that would enable us to engage with our customers seamlessly, across various digital communication channels, for growing ‘Like-to-like’ business and acquiring new customers. We found the Resulticks’ CDP and campaign automation capabilities the best positioned to meet our objectives.
As we are a multi-brand Company, managing 15+ brands through Resulticks’ multi-hierarchy account structure, enables us to get a universal view of all our customers and campaigns at an organization level.
Not just that, the platform’s analytical capabilities help us drill down to each brand level campaign details for ROI measurement.